S.O.B.’s, also known as Sounds of Brazil, is a legendary live music venue in the lower Manhattan neighborhood of SoHo.
It was opened by owner and director Larry Gold in June 1982. Gold opened the venue with the purpose of exposing the musical wealth and heritage of the Afro-Latino Diaspora to as many people as possible. True to its mission, it has become renowned as the premier venue not only for World music, but all genres, in New York City and the world over.
Latin legends like Tito Puente, Marc Anthony, Celia Cruz, and Eddie Palmieri were among the first to hit the stage, but contemporary superstars like Drake, Kanye West, Kendrick Lamar, Jill Scott, Justin Timberlake, Cardi B, and more have all graced the S.O.B.’s stage over the years. Outside of Latin, Hip-Hop, Haitian, Caribbean, and world music, S.O.B.’s has also consistently booked alternative acts like Boy Pablo, Red Jumpsuit Apparatus, and Icon for Hire.
Emerging artists and industry veterans alike love the opportunity to connect with their fans on a personal level in the intimacy of the room. Today, S.O.B.’s draws both local and international crowds, continuing to specialize in Brazilian, Latin, R&B, Hip-Hop, Haitian, Caribbean, Alternative, and World music.
Contact us at 212-243-4940.
In 2023, Mayor Eric Adams declared July 25th as “S.O.B.’s Day” in New York City, in honor of our 40 year anniversary. See here for the full story.
Check out our interview with NBC New York, highlighting the history of S.O.B.’s. Find the full video here.