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S.O.B.’s, also known as Sounds of Brazil, is a live music venue in the lower Manhattan neighborhood of SoHo. It was opened by owner and director Larry Gold in June 1982. Gold opened the venue with the purpose of exposing the musical wealth and heritage of the Afro-Latino Diaspora to as many people as possible. True to its mission, it has become renowned as the premiere venue not only for World Music, but all genres, in New York City and the world over.
In its early days, SOBs existed on a barren stretch at the corner of Varick and Houston Streets, but the area soon became the trendy neighborhood of SoHo and the venue's reputation began to grow with performances from Latin legends like Tito Puente, Marc Anthony, Celia Cruz & Eddie Palmieri. The tradition of Brazilian artists has been nothing short of incredible. Legends like Seu Jorge, Ben Jorge & Astrud Gilberto have all graced the stage of the venue which gained its namesake from their native country. In terms of the the new latin sound, the list only gets more impressive with names like Isaac Delgado, Orquesta Aragon, Los Papines, Manolito Simonet, Septeto Nacional Ignacio Piñeiro & Los Van Van.